Listen to the latest episodes below:
The Squeal_0226: The Future of the PRRS-Resistant Pig in Consumer Markets_Part 2 – The Squeal
In this episode of The Squeal, host Dr. Lindsay Case (PIC Technical Director of Product Sustainability) continues the conversation on the future of the PRRS-resistant pigs in consumer markets. Joining her are Marisa Pooley (PIC Director of Communications & Engagement) and Staci Covkin (Circana, Principal of Innovation Consumer & Shopper Insights), two experts in communications and consumer perception. They explore how gene-edited livestock fits into the evolving food landscape, addressing public perception, and the role of transparent communication in building consumer trust.
The Squeal is PIC’s swine management podcast, covering topics from on-farm labor to barn ventilation, early pig care, and everything in between. Featuring industry experts from the PIC team as well as from other companies and universities, this podcast will be your swine management best friend. The Squeal can be listened to on any of the popular podcasting sites.