Meat Tenderness: Consumer Preferences – Episode 60

14-minute listen

The Squeal 0060 – Meat Tenderness, Part 1: Consumer Preferences The Squeal

Part I of III: The pork consumer is the one that determines goals for the meat quality experts. It is important to ensure that consumers needs are met and that they continue to be satisfied with the product that is being offered. In this episode of The Squeal, meat quality experts discuss consumer preferences and how our industry can continue to deliver a high-quality product to buyers.

Dr. Steven Longergan, Iowa State University; Brandon Field, PIC Applied Meat Science Manager; Dr. Andrzej Sosnicki, PIC Technical Services Director discuss the consumer desires when choosing to purchase pork at the grocery store.