17-minute listen

The Squeal 0044 – PIC Meat Quality Blueprint, Part 3: Monetizing Pork Quality And The View From The Meat Case – The Squeal
Part III of III: Genetic improvement plays a significant and obvious role in meat quality. But its influence is long-term while consumer trends are less so.
In this podcast, Brandon Fields, PIC applied meat science manager; Dr. Neal Matthews, PIC applied meat science, and Collette Caster, CEO of the American Meat Science Association, offer insight about listening to market signals regarding pork quality.