Driving Demand: Aligning Selection for Pork Quality with a Clearer Understanding of Consumer Expectations
National Pork Industry Conference | July 13 | 2:15–3:00 p.m. CST
Brandon Fields, Global Director – Applied Meat Science, PIC
Collette Kaster, CEO, American Meat Science Association
Consumer expectations, market trends and emerging technologies are continuing to influence conversations around pork quality and demand.
This session will explore current industry perspectives along with how emerging technologies such as digital phenotyping, AI-driven tools and data-based decision making are creating new opportunities to better understand pork quality.
Not attending NPIC?
Explore how digital phenotyping and AI-powered imaging are driving genetic progress and reshaping how pork quality is measured and understood.