PIC's business is the genetic improvement of pigs. In the early 1960s a small group of Oxfordshire pig farmers, concerned that the reactionary purebred breeders were not producing the right pig for future markets, invited a group of scientists to devise a way of producing a better hybrid. They bought the best pigs they could find and began to improve them by a process of selection.
PIC is able to produce improved breeding stock by identifying desirable traits, including heritability, setting selection objectives and then running intensive breeding programs. As a result of this process, PIC delivers significant value to its customers in an industry where continual genetic improvement can be a key factor in helping ensure a pig producer remains competitive.
PIC has been delivering this genetic improvement year on year, for the last 36 years during which time it has expanded into 30 countries across all five continents in the world. As a result of its size and global presence, PIC can:
- Leverage the experience it has gained in the more developed markets to maximize the vast potential from the developing marketing of Central Europe and Asia where pork consumption is high and selective breeding techniques are still relatively unsophisticated.
- Supply the breeding stock requirements of the largest pig producers throughout the world.
- Offer different pig lines to suit local market production systems, meat preference and climate conditions.
- Afford to invest significantly more than its competitors in research and development to further enhance genetic lines and reinforce its competitive advantage.